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What is SEO?

SEO and Digital Marketing Agency

2 Jul, 2024

SEO stands for Search Engine Optimization. It's a process of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to attract more organic (non-paid) traffic to your website from search engines like Google, Bing, and Yahoo. SEO involves various techniques such as keyword research, content optimization, technical optimization, and building backlinks from other websites. It helps websites rank higher in search engine results for relevant queries, thereby increasing their chances of being found by users searching for related information or products/services.

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