What does on-page SEO do?
On-page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic in search engines. Here are some key rules or factors that typically fall under on-page SEO:
1. **Keyword Optimization**: Use relevant keywords naturally in titles, headings, meta descriptions, and throughout the content.
3. **Meta Tags**: Optimize meta title and meta description tags to accurately reflect the content and include primary keywords.
4. **Header Tags**: Use HTML header tags (H1, H2, etc.) to structure content logically and include keywords where appropriate.
5. **URL Structure**: Create SEO-friendly URLs that are descriptive and include relevant keywords.
6. **Image Optimization**: Optimize images by using descriptive filenames, alt text, and captions to improve accessibility and SEO.
7. **Internal Linking**: Link to other relevant pages within your website to improve navigation and distribute link equity.
8. **External Linking**: Link to authoritative external sites when relevant to provide additional value to users.
9. **Page Speed**: Ensure fast loading times by optimizing images, using caching, and improving server response times.
10. **Mobile Friendliness**: Design pages that are responsive and perform well on mobile devices, as mobile usability is a ranking factor.
11. **User Experience (UX)**: Prioritize a positive user experience with clear navigation, readable fonts, and intuitive design.
12. **Social Sharing**: Include social sharing buttons to encourage users to share your content, which can indirectly benefit SEO.
Following these on-page SEO rules can help improve your website's visibility, rankings, and overall user experience, leading to increased organic traffic from search engines.